I was commissioned by The Now Group to brand their “Fandom” events during 2023. This involved weekly meetings where I developed and altered the branding to help promote the event and create a tone of voice for their online presence.
I had started with a retro-futuristic theme and narrowed the colour scheme down to bold teal and pink tones, with black and white accents. This informed the typography for the logos and the banners used at the event to advertise the different game sections. I used a mascot template and added my own design elements to create the mascot of ‘Tapioca the Cat.’ This mascot used the existing colour scheme and was used on; lanyards, t-shirts, tote bags, notepads, a poster for the front of the event and across social media. The event was a big success and a smaller event was created several months later. I was therefore asked to alter the logo slightly. This was then used for a slightly different bag design, a keyring and a sticker.
Overall, this was a very fun project and client to work for! It was an experience for me to be the lead graphic designer on a project and really fun to see my work published onto so many items. I look forward to helping them with future events.
Delta's Designs 